For me, if you followed me here at TN, you would know that I don’t know anything about pop-culture. But, to be honest, I play up the things I don’t know and play down the fact that I do actually know some things about pop-culture. I think online I look like: a cat lady, loving-aunt, Philly-proud, but not like a that Philly Proud, mid 30s, partnered, no children (yet), working-woman, business owner. What’s that brand? I like to think I kinda of rebel against the idea of a personal, online brand.
There is this local girl I follow on Instagram, but I can’t remember why. I think I met her once I RL. She is that person that you follow just to hate follow. She thinks she is the hottest thing, and she’s cute, don’t get me wrong, but she posts these sexy little photos all the time while she’s in a robe or just like “popping out of the shower real quick,” or laying in her bed, and her brand is super basic, white-girl who loves Dunkin’ Coffee (yuck). I don’t judge her at all (I 100% judge her).
She has about 2,000 followers which isn’t nothing, but it’s also not a lot for the way that she has cultivated this “brand” like she’s an influencer with tens of thousands of followers. She basically has a personal account for friends, family and some internet acquaintances, but acts as though she has this serious personal brand. And I can’t stop looking at it, even though it’s pretty obnoxious.
I think my “brand” is the anti-brand. I don’t like to post photos that are curated. I post a lot of real life every day shit (like how many times I go to Lowe’s as a new home owner). I make fun of myself all of the time, and sure, there are times that I post a photo because it was a great one and lighting was good (I AM a millennial, sue me) But I have zero brand. I don’t have a favorite Instagram filter. I don’t have a weekly chat that I do on my stories. I don’t even remember my Twitter password at the moment and the only time I use it is to yell at corporations.
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(Not Basic Content)
I think I’m pretty proud at having an anti-brand brand. But there- I just said it! It’s a brand the fact that I am not going to post gushy photos every day long about how much I love my boyfriend (Okay, real quick look at my insta feed made me realize I basically ONLY post about my boyfriend …whoops) or how I’m going to be “the anti-mom mom” internet-poster (yep, I’ll be a mom soon!) Being anti-lifestyle brand has really become my brand.
I’m not just a random girl posting on my private Instagram account for family and friends. I’m actually conscious of the weird things I post.. and how they are generally opposite of the basic white girl (but totally normal for a mid-30s, city-dwelling millennial) And I guess, that’s a brand.
Fine I’m admitting it. I have a personal, online brand. This is not the direction I thought this post was going to go!