Anyone else wish they could use the egg slider on hardboiled eggs daily? What else can we use that bad boy for? The perfect sliced avocado?
2. Facebook’s stance against small businesses. I will spend an entire day chatting with support or going round and round with a facebook ads rep on the phone to tell them to treat my client who spends $100 a day the same as a big brand that spends $50k a day. I would waste a WEEK fighting with them. Out of principle.
3. But for today’s topic: I will die on this Hill: It’s impossible to unsubscribe from car dealership emails.
When I was looking for a car at the end of 2016, I set up an email account JUST for the process. (It was a BRILLIANT decision, and it’s an account I use whenever I want quotes or a sales person to get in touch. I rarely check the account. DO IT IMMEDIATELY!)
And as I started emailing around for auto quotes, asking different dealerships why the same exact car on their lot costs 2,000 more than the car on a lot 5 miles away, and dealing with every local Subaru and Honda dealership in the area when I FINALLY narrowed down the brands I was looking at, I got added to every single email list from every single dealership within a 15 mile radius of Philadelphia.
After decided on my car (I pitted a bunch of dealers against each other, via email, found the car I wanted in inventory (after driving a few), and told the dealers I would buy from whoever gave me the best price and ended up buying from a dearer I hadn’t talked to before I sent an email), I actually spent the time to email the dealers I had been talking to to tell them I bought a different car and to thank them for working with me.
Stupidly, I thought that would remove me from their email lists. Or at least got marked as “Lost Sale, bought another car.” I was wrong.
What has happened is almost two years worth of marketing emails from every single Honda, Suburu (and somehow Mazda) dealer in the Philadelphia region. I’ve unsubscribed from their monthly promo emails, I’ve opted out of their Service updates (I DIDN’T BUY A SUBARU, CHERRY HILL), and I’m NOT interested in trading in my 18 month old Honda to a dealer I DID NOT BUY MY 18 MONTH OLD HONDA FROM.
I cannot get off these lists.
I’m gonna get political for a sec and tell you about the CAN-SPAM Act. An act of congress passed in 2003, CAN-SPAM sets up to dos and don’ts for businesses related to their mass emailing. PLEASE READ THIS LINE BECAUSE I AM DYING ON THIS HILL:
Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days.
It doesn’t take ANYONE 10 days to remove an email address from the expensive digital software they are using to manage email lists, but our dear government gives businesses 10 days anyway.
AND WHO DOESN’T LISTEN?
I have unsubscribed. Multiple Times. From ALL lists. From ALL dealerships. And every day, I continue to get emails.
I have noticed that after a particularly busy “unsubscribe” day, I will get less emails for awhile. But eventually, Glatzmann, Rafferty, Cherry Hill, Sussman and the will wiggle their way back into my inbox.
I have now started to keep track of all the dealerships I’ve unsubscribed to and will be bringing my concerns to the attentions (of their twitter accounts) as soon as I gather all my evidence.
I WILL DIE ON THIS HILL.
It’s impossible to get off car dealership’s email lists. And that’s NOT okay!