Armie Hammer has taken a bit of a social media break recently, much to the disappointment of everyone, or at least to me. I do get it, I’ve felt a little bit better about life in general since I’ve significantly cut down on it myself. On the other hand, who else is going to give us pictures of Henry Cavill in dark jeans walking away from us holding both a glass of red wine and an axe?! The world is a better place for this photo being in it.
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Elizabeth Chambers Hammer is still on it, and I thank her for her service while her husband is missing from our feeds. Armie is currently filming Ben Wheatley’s Rebecca, and after that will go on to shoot Kenneth Branagh’s Death on the Nile, and while the release of those films come will be an embarrassment of riches, what are Armie fans supposed to do until then?
Thank goodness for advertising. Yes, it takes our money by selling us things that we largely don’t need, but look what it gives us in return! Summery commercials about couture Italian menswear, that’s what. This one is specifically for a suit, but there’s so much going on in this 45 seconds that it could be selling any number of things.
I have no use for menswear, but maybe I’ll buy one of these anyway. (I Googled it and they’re like $6,000 minimum, so I will most assuredly NOT be buying one anyway.) I know that some people buy a wedding dress before they’re even engaged, or buy a pantsuit before they have the fancy job they’ll need to wear it for. I can hang my Brioni suit in my closet with the caveat that any future man in my life will need to don it and look as brimming with panache as Armie Hammer does here. That’s in keeping with the spirit of the #BeginYourLegend catchphrase, right?
I’m saying yes. Watching an ad and feeling the desire to be stylish for half a minute is about as much as I can muster right now in terms of being legendary. So thank you Armand. You may be taking a step back from social media, but you’re still blessing our screens. Other things I would buy based on this ad: That bike.
Is he riding it around the set? Or did he come all the way from home on it, in his Primo Suit? I’m inclined to say the former since he’s not all sweaty, but then again, I did see him in person on an incredibly humid day after he had been under stage lights for two hours, and he didn’t look sweaty then either. A reminder:
— Jamie Whitebread (@jamiewhitebread) September 6, 2018
I’d also be interested in whatever refreshing, fancy water it is that he’s drinking. Gotta stay hydrated this summer. I’m happy to see it was in a glass, we really need to be cutting down on plastic.
Something that’s clearly not being advertised here is a watch, since Armie seemed to arrive on set like eight seconds before the cameras were about to roll. Although, he doesn’t seem to need much time to get ready. Just a few seconds and he slips right in to that smoldering look. The skill. The finesse. The very embodiment of Primo.